{"id":125,"date":"2017-04-23T13:44:32","date_gmt":"2017-04-23T18:44:32","guid":{"rendered":"http:\/\/bluetypo.com\/site\/?p=125"},"modified":"2026-04-26T21:47:01","modified_gmt":"2026-04-27T02:47:01","slug":"optica-normal","status":"publish","type":"post","link":"https:\/\/bluetypo.com\/site\/en\/2017\/04\/23\/optica-normal\/","title":{"rendered":"Optica Normal"},"content":{"rendered":"<div class=\"nk-gap-2\"><\/div>\n<p class=\"lead\"><strong>OPTICA Normal<\/strong> is a display typeface built from orthogonal lines assembled in a fixed order. An optical game where typography emerges from a pattern of textures, challenging the viewer&#8217;s perception.<\/p>\n<p>This system works best in large sizes, where the detail of the lines allows for the \u00abdecoding\u00bb of the hidden message. <strong>OPTICA Normal<\/strong> is a tribute to the kinetic and optical art of the Colombian master <strong>Omar Rayo<\/strong>.<\/p>\n<div class=\"nk-gap-2\"><\/div>\n<p><!-- Recognition List (Social Proof) --><\/p>\n<div class=\"row vertical-gap\">\n<div class=\"col-md-6\">\n<ul class=\"nk-contact-info\" style=\"list-style: none; padding-left: 0;\">\n<li><i class=\"fa fa-star\"><\/i> 2009 &#8211; <strong>Certificate of Excellence<\/strong> (Type Directors Club)<\/li>\n<li><i class=\"fa fa-star\"><\/i> 2010 &#8211; <strong>Certificate of Excellence<\/strong> (Tipos Latinos)<\/li>\n<li><i class=\"fa fa-star\"><\/i> 2010 &#8211; Nominated for <strong>Designpreis Deutschland<\/strong><\/li>\n<\/ul><\/div>\n<div class=\"col-md-6\">\n<ul class=\"nk-contact-info\" style=\"list-style: none; padding-left: 0;\">\n<li><i class=\"fa fa-star\"><\/i> Featured project on <strong>ilovetypography.com<\/strong><\/li>\n<li><i class=\"fa fa-star\"><\/i> Review on <strong>fontfeed.com<\/strong><\/li>\n<li><i class=\"fa fa-star\"><\/i> Featured on <strong>typographyserved.com<\/strong><\/li>\n<\/ul><\/div>\n<\/div>\n<hr id=\"buy\" class=\"nk-gap-3\">\n<div class=\"section-divider\">\n<h2>Purchase Options<\/h2>\n<\/div>\n<p><!-- Minimalist Table with 100% Width Images --><\/p>\n<table class=\"font-list-table\">\n<tr class=\"featured-row\">\n<td class=\"font-info\">\n<h3>Optica Pack (Normal + Negative)<\/h3>\n<div class=\"description\">The complete collection. Includes both variants for high-contrast positive and negative compositions.<\/div>\n<\/td>\n<td class=\"font-action\">\n            <span class=\"typeface-price\"><span class=\"edd_price\" id=\"edd_price_525\">&#36;60.00<\/span><\/span><\/p>\n<div class=\"nk-gap-1\"><\/div>\n<p>            \t<form id=\"edd_purchase_525\" class=\"edd_download_purchase_form edd_purchase_525\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart plain red edd-submit btn-buy-typeface\" data-nonce=\"d4bd5cbfbf\" data-timestamp=\"1780622401\" data-token=\"351b3f06e4a00351a96ce35e0303007a8ccbee530619bf97d9ddbf3b0fdcdd06\" data-action=\"edd_add_to_cart\" data-download-id=\"525\" data-variable-price=\"no\" data-price-mode=single data-price=\"60.00\" ><span class=\"edd-add-to-cart-label\">&#36;60.00&nbsp;&ndash;&nbsp;Buy Full Pack<\/span> <span class=\"edd-loading\" aria-label=\"Cargando\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js plain red edd-submit btn-buy-typeface\" name=\"edd_purchase_download\" value=\"&#036;60.00&nbsp;&ndash;&nbsp;Buy Full Pack\" data-action=\"edd_add_to_cart\" data-download-id=\"525\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"https:\/\/bluetypo.com\/site\/es\/checkout\/\" class=\"edd_go_to_checkout plain red edd-submit btn-buy-typeface\" style=\"display:none;\">Finalizar compra<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tA\u00f1adido al carrito\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"525\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_525-->\n\t\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"font-info\">\n            <!-- 100% Width Image for Optical Legibility --><br \/>\n            <img decoding=\"async\" src=\"https:\/\/bluetypo.com\/site\/wp-content\/uploads\/2022\/08\/OP_N.svg\" style=\"width: 100%; height: auto; display: block; margin-bottom: 20px;\"><\/p>\n<h3>Optica Normal<\/h3>\n<div class=\"description\">The original version featuring black lines on a light background. Designed for maximum visual impact.<\/div>\n<\/td>\n<td class=\"font-action\">\n            <span class=\"typeface-price\"><span class=\"edd_price\" id=\"edd_price_516\">&#36;35.00<\/span><\/span><\/p>\n<div class=\"nk-gap-1\"><\/div>\n<p>            \t<form id=\"edd_purchase_516\" class=\"edd_download_purchase_form edd_purchase_516\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart plain red edd-submit btn-buy-typeface\" data-nonce=\"77f0120042\" data-timestamp=\"1780622401\" data-token=\"351b3f06e4a00351a96ce35e0303007a8ccbee530619bf97d9ddbf3b0fdcdd06\" data-action=\"edd_add_to_cart\" data-download-id=\"516\" data-variable-price=\"no\" data-price-mode=single data-price=\"35.00\" ><span class=\"edd-add-to-cart-label\">&#36;35.00&nbsp;&ndash;&nbsp;Add to Cart<\/span> <span class=\"edd-loading\" aria-label=\"Cargando\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js plain red edd-submit btn-buy-typeface\" name=\"edd_purchase_download\" value=\"&#036;35.00&nbsp;&ndash;&nbsp;Add to Cart\" data-action=\"edd_add_to_cart\" data-download-id=\"516\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"https:\/\/bluetypo.com\/site\/es\/checkout\/\" class=\"edd_go_to_checkout plain red edd-submit btn-buy-typeface\" style=\"display:none;\">Finalizar compra<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tA\u00f1adido al carrito\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"516\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_516-->\n\t\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"font-info\">\n            <!-- 100% Width Image for Optical Legibility --><br \/>\n            <img decoding=\"async\" src=\"https:\/\/bluetypo.com\/site\/wp-content\/uploads\/2022\/08\/OP_NG.svg\" style=\"width: 100%; height: auto; display: block; margin-bottom: 20px;\"><\/p>\n<h3>Optica Negative<\/h3>\n<div class=\"description\">Negative version, optimized for dark background and digital screen applications.<\/div>\n<\/td>\n<td class=\"font-action\">\n            <span class=\"typeface-price\"><span class=\"edd_price\" id=\"edd_price_521\">&#36;35.00<\/span><\/span><\/p>\n<div class=\"nk-gap-1\"><\/div>\n<p>            \t<form id=\"edd_purchase_521\" class=\"edd_download_purchase_form edd_purchase_521\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart plain red edd-submit btn-buy-typeface\" data-nonce=\"2dc3f54540\" data-timestamp=\"1780622401\" data-token=\"351b3f06e4a00351a96ce35e0303007a8ccbee530619bf97d9ddbf3b0fdcdd06\" data-action=\"edd_add_to_cart\" data-download-id=\"521\" data-variable-price=\"no\" data-price-mode=single data-price=\"35.00\" ><span class=\"edd-add-to-cart-label\">&#36;35.00&nbsp;&ndash;&nbsp;Add to Cart<\/span> <span class=\"edd-loading\" aria-label=\"Cargando\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js plain red edd-submit btn-buy-typeface\" name=\"edd_purchase_download\" value=\"&#036;35.00&nbsp;&ndash;&nbsp;Add to Cart\" data-action=\"edd_add_to_cart\" data-download-id=\"521\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"https:\/\/bluetypo.com\/site\/es\/checkout\/\" class=\"edd_go_to_checkout plain red edd-submit btn-buy-typeface\" style=\"display:none;\">Finalizar compra<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tA\u00f1adido al carrito\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"521\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_521-->\n\t\n        <\/td>\n<\/tr>\n<\/table>\n<div class=\"nk-gap-4\"><\/div>\n<p><!-- Testimonial \/ Review Section --><\/p>\n<div class=\"nk-box-3 bg-dark-1 text-white\">\n<div class=\"container\">\n<blockquote class=\"nk-blockquote text-white\">\n<div class=\"nk-blockquote-icon\">\u00ab<\/div>\n<p>As a display, it is unique, clever, and once deciphered, very memorable&#8230; the Aztec-Mayan pattern filtered through the Mexico 68 Olympic identity system seemed to be the clearest precedent for this, making it culturally authentic as well as excellent.<\/p>\n<p>            <cite><strong>RICHARD KEGLER<\/strong> <br \/> Judge\u2019s Choice | Type Directors Club 2009<\/cite>\n        <\/p><\/blockquote><\/div>\n<\/div>\n<div class=\"nk-gap-3\"><\/div>\n<p class=\"text-center\">View the complete visual case study on <a href=\"https:\/\/www.behance.net\/gallery\/152201\/OPTICA-Normal\" target=\"_blank\">Behance<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OPTICA Normal is a display typeface built from orthogonal lines assembled in a fixed order. An optical game where typography emerges from a pattern of textures, challenging the viewer&#8217;s perception. This system works best in large sizes, where the detail of the lines allows for the \u00abdecoding\u00bb of the hidden message. OPTICA Normal is a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37,39,33],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award-en","category-bluetypo-en","category-manolo-g","category-type-en"],"_links":{"self":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":24,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":1134,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts\/125\/revisions\/1134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/media\/72"}],"wp:attachment":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}