{"id":71,"date":"2017-04-21T13:20:32","date_gmt":"2017-04-21T18:20:32","guid":{"rendered":"http:\/\/bluetypo.com\/studio\/?p=71"},"modified":"2026-04-26T21:45:12","modified_gmt":"2026-04-27T02:45:12","slug":"optica","status":"publish","type":"post","link":"https:\/\/bluetypo.com\/site\/es\/2017\/04\/21\/optica\/","title":{"rendered":"Optica Normal"},"content":{"rendered":"<div class=\"nk-gap-2\"><\/div>\n<p class=\"lead\"><strong>OPTICA Normal<\/strong> es una fuente tipogr\u00e1fica construida mediante l\u00edneas ortogonales ensambladas en un orden fijo. Un juego \u00f3ptico donde la tipograf\u00eda emerge de un patr\u00f3n de texturas, desafiando la percepci\u00f3n del espectador.<\/p>\n<p>Este sistema funciona mejor en tama\u00f1os grandes, donde el detalle de las l\u00edneas permite el \u00abdescifrado\u00bb del mensaje oculto. <strong>OPTICA Normal<\/strong> es un homenaje al arte cin\u00e9tico y \u00f3ptico del maestro colombiano <strong>Omar Rayo<\/strong>.<\/p>\n<div class=\"nk-gap-2\"><\/div>\n<p><!-- Lista de Reconocimientos (Social Proof) --><\/p>\n<div class=\"row vertical-gap\">\n<div class=\"col-md-6\">\n<ul class=\"nk-contact-info\" style=\"list-style: none; padding-left: 0;\">\n<li><i class=\"fa fa-star\"><\/i> 2009 &#8211; <strong>Certificado de Excelencia<\/strong> (Type Directors Club)<\/li>\n<li><i class=\"fa fa-star\"><\/i> 2010 &#8211; <strong>Certificado de Excelencia<\/strong> (Tipos Latinos)<\/li>\n<li><i class=\"fa fa-star\"><\/i> 2010 &#8211; Nominado al <strong>Designpreis Deutschland<\/strong><\/li>\n<\/ul><\/div>\n<div class=\"col-md-6\">\n<ul class=\"nk-contact-info\" style=\"list-style: none; padding-left: 0;\">\n<li><i class=\"fa fa-star\"><\/i> Proyecto destacado en <strong>ilovetypography.com<\/strong><\/li>\n<li><i class=\"fa fa-star\"><\/i> Review en <strong>fontfeed.com<\/strong><\/li>\n<li><i class=\"fa fa-star\"><\/i> Presentado en <strong>typographyserved.com<\/strong><\/li>\n<\/ul><\/div>\n<\/div>\n<hr id=\"buy\" class=\"nk-gap-3\">\n<div class=\"section-divider\">\n<h2>Opciones de Compra<\/h2>\n<\/div>\n<p><!-- Tabla Minimalista con Im\u00e1genes al 100% --><\/p>\n<table class=\"font-list-table\">\n<tr class=\"featured-row\">\n<td class=\"font-info\">\n<h3>Optica Pack (Normal + Negative)<\/h3>\n<div class=\"description\">La colecci\u00f3n completa. Incluye ambas variantes para juegos de contraste positivo\/negativo.<\/div>\n<\/td>\n<td class=\"font-action\">\n            <span class=\"typeface-price\"><span class=\"edd_price\" id=\"edd_price_525\">&#36;60.00<\/span><\/span><\/p>\n<div class=\"nk-gap-1\"><\/div>\n<p>            \t<form id=\"edd_purchase_525\" class=\"edd_download_purchase_form edd_purchase_525\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart plain red edd-submit btn-buy-typeface\" data-nonce=\"d4bd5cbfbf\" data-timestamp=\"1780618455\" data-token=\"f17c4befa02dc203fe2b2da851e64e2a62f9b7c4376c2763bb886fd25c3d1803\" data-action=\"edd_add_to_cart\" data-download-id=\"525\" data-variable-price=\"no\" data-price-mode=single data-price=\"60.00\" ><span class=\"edd-add-to-cart-label\">&#36;60.00&nbsp;&ndash;&nbsp;Comprar Pack<\/span> <span class=\"edd-loading\" aria-label=\"Cargando\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js plain red edd-submit btn-buy-typeface\" name=\"edd_purchase_download\" value=\"&#036;60.00&nbsp;&ndash;&nbsp;Comprar Pack\" data-action=\"edd_add_to_cart\" data-download-id=\"525\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"https:\/\/bluetypo.com\/site\/es\/checkout\/\" class=\"edd_go_to_checkout plain red edd-submit btn-buy-typeface\" style=\"display:none;\">Finalizar compra<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tA\u00f1adido al carrito\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"525\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_525-->\n\t\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"font-info\">\n            <!-- Imagen al 100% para legibilidad \u00f3ptica --><br \/>\n            <img decoding=\"async\" src=\"https:\/\/bluetypo.com\/site\/wp-content\/uploads\/2022\/08\/OP_N.svg\" style=\"width: 100%; height: auto; display: block; margin-bottom: 20px;\"><\/p>\n<h3>Optica Normal<\/h3>\n<div class=\"description\">La versi\u00f3n original de l\u00edneas negras sobre fondo claro. Dise\u00f1ada para alto impacto visual.<\/div>\n<\/td>\n<td class=\"font-action\">\n            <span class=\"typeface-price\"><span class=\"edd_price\" id=\"edd_price_516\">&#36;35.00<\/span><\/span><\/p>\n<div class=\"nk-gap-1\"><\/div>\n<p>            \t<form id=\"edd_purchase_516\" class=\"edd_download_purchase_form edd_purchase_516\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart plain red edd-submit btn-buy-typeface\" data-nonce=\"77f0120042\" data-timestamp=\"1780618455\" data-token=\"f17c4befa02dc203fe2b2da851e64e2a62f9b7c4376c2763bb886fd25c3d1803\" data-action=\"edd_add_to_cart\" data-download-id=\"516\" data-variable-price=\"no\" data-price-mode=single data-price=\"35.00\" ><span class=\"edd-add-to-cart-label\">&#36;35.00&nbsp;&ndash;&nbsp;Comprar<\/span> <span class=\"edd-loading\" aria-label=\"Cargando\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js plain red edd-submit btn-buy-typeface\" name=\"edd_purchase_download\" value=\"&#036;35.00&nbsp;&ndash;&nbsp;Comprar\" data-action=\"edd_add_to_cart\" data-download-id=\"516\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"https:\/\/bluetypo.com\/site\/es\/checkout\/\" class=\"edd_go_to_checkout plain red edd-submit btn-buy-typeface\" style=\"display:none;\">Finalizar compra<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tA\u00f1adido al carrito\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"516\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_516-->\n\t\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"font-info\">\n            <!-- Imagen al 100% para legibilidad \u00f3ptica --><br \/>\n            <img decoding=\"async\" src=\"https:\/\/bluetypo.com\/site\/wp-content\/uploads\/2022\/08\/OP_NG.svg\" style=\"width: 100%; height: auto; display: block; margin-bottom: 20px;\"><\/p>\n<h3>Optica Negative<\/h3>\n<div class=\"description\">Versi\u00f3n en negativo, optimizada para aplicaciones en fondos oscuros y pantallas.<\/div>\n<\/td>\n<td class=\"font-action\">\n            <span class=\"typeface-price\"><span class=\"edd_price\" id=\"edd_price_521\">&#36;35.00<\/span><\/span><\/p>\n<div class=\"nk-gap-1\"><\/div>\n<p>            \t<form id=\"edd_purchase_521\" class=\"edd_download_purchase_form edd_purchase_521\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart plain red edd-submit btn-buy-typeface\" data-nonce=\"2dc3f54540\" data-timestamp=\"1780618455\" data-token=\"f17c4befa02dc203fe2b2da851e64e2a62f9b7c4376c2763bb886fd25c3d1803\" data-action=\"edd_add_to_cart\" data-download-id=\"521\" data-variable-price=\"no\" data-price-mode=single data-price=\"35.00\" ><span class=\"edd-add-to-cart-label\">&#36;35.00&nbsp;&ndash;&nbsp;Comprar<\/span> <span class=\"edd-loading\" aria-label=\"Cargando\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js plain red edd-submit btn-buy-typeface\" name=\"edd_purchase_download\" value=\"&#036;35.00&nbsp;&ndash;&nbsp;Comprar\" data-action=\"edd_add_to_cart\" data-download-id=\"521\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"https:\/\/bluetypo.com\/site\/es\/checkout\/\" class=\"edd_go_to_checkout plain red edd-submit btn-buy-typeface\" style=\"display:none;\">Finalizar compra<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tA\u00f1adido al carrito\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"521\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_521-->\n\t\n        <\/td>\n<\/tr>\n<\/table>\n<div class=\"nk-gap-4\"><\/div>\n<p><!-- Secci\u00f3n de Testimonio \/ Cr\u00edtica --><\/p>\n<div class=\"nk-box-3 bg-dark-1 text-white\">\n<div class=\"container\">\n<blockquote class=\"nk-blockquote text-white\">\n<div class=\"nk-blockquote-icon\">\u00ab<\/div>\n<p>Como pantalla, es \u00fanica, inteligente y, una vez descifrada, muy memorable&#8230; El patr\u00f3n azteca-maya filtrado a trav\u00e9s del sistema de identidad ol\u00edmpico de M\u00e9xico 68 parece ser el precedente m\u00e1s claro para esto, haci\u00e9ndolo culturalmente aut\u00e9ntico adem\u00e1s de excelente.<\/p>\n<p>            <cite><strong>RICHARD KEGLER<\/strong> <br \/> Judge\u2019s Choice | Type Directors Club 2009<\/cite>\n        <\/p><\/blockquote><\/div>\n<\/div>\n<div class=\"nk-gap-3\"><\/div>\n<p class=\"text-center\">Puedes ver el estudio visual completo en <a href=\"https:\/\/www.behance.net\/gallery\/152201\/OPTICA-Normal\" target=\"_blank\">Behance<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OPTICA Normal es una fuente tipogr\u00e1fica construida mediante l\u00edneas ortogonales ensambladas en un orden fijo. Un juego \u00f3ptico donde la tipograf\u00eda emerge de un patr\u00f3n de texturas, desafiando la percepci\u00f3n del espectador. Este sistema funciona mejor en tama\u00f1os grandes, donde el detalle de las l\u00edneas permite el \u00abdescifrado\u00bb del mensaje oculto. OPTICA Normal es un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,2,4],"tags":[],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award","category-all","category-manolo","category-type"],"_links":{"self":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":41,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/posts\/71\/revisions\/1132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/media\/72"}],"wp:attachment":[{"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluetypo.com\/site\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}